Life & Times of Garvey Rich
I have spent 10 years in the Music business as an independent public relations agent working with emerging acts to magazines such as Spin, Night Clubs Webster Hall & Limelight and several records each for Prince, Depeche Mode, George Michael & New York City group D Generation plus produced a Germs Tribute Record with a laundry list of Alterna Stars.
After leaving the music industry I teamed up with long time Fashion photo shoot producer Barbara DeWitt who also turned out to be a former music publicist handling David Bowie during his Ziggy Stardust years as well as Sly Stone, Gloria Gainer & Frank Zappa. While running Barbara’s company I produced & cast fashion photo shoots for O Magazine, Vogue, W, Esquire, Abercrombie & Fitch, Nautica, Calvin Klein Jeans & many more.
After Barbara passed away I gave the company to two producers who had worked with the company for quite some time and dedicated my time to working on video and photography.
Skipping the photo assistant phase I conceived and produced a yoga series designed to attract attention to a good cause while also being commercially viable, titled Better Sex Through Yoga. The DIY project sold and also garnered a book deal on Random House that I shot and co-wrote.
At this time I was also editing video for day time TV show the Montel Williams Show. After the Montel Show went off air I produced and co shot a documentary for Nokia in Cambodia following National Geographic Photographer as he took pictures with a Nokia cel phone – new technology at the time ?
When I shot Better Sex Through Yoga I fell in love with clothing made by KD dance. For the past nine years I have dedicated most of my time to building the US manufacturers direct to consumer sales on Amazon. Combining my talents as a photographer, copywriter and with product development and the kind of customer service demanding journalists and clients appreciate.
In 2011 I co-wrote and shot a picture book for gay charity titled Russian Girl at the Gay Parade, Black Book Magazine reviewed it as: “a flamboyant new photo book titled Russian Girl at the Gay Parade After Party has accomplished the rarest of feats: combining decadent fun with poignant social commentary…Garvey Rich’s vivid, provocatively glamorous photos wildly convey the sexual and sartorial freedoms associated with New York as a bastion of tolerance in the post-Stonewall decades.”